ABOUT
An international multi-award-winning creative, Samira has worked across Fortune 500 brands globally. Her work on Michelob Ultra’s McEnroe vs McEnroe received a 2023 Sports Emmy Award in the Best Digital Innovation category, and in 2022 was awarded the only Cannes Gold Lion in Innovation. She was also on recognized on Adweek’s Creative 100 list in 2022.
Her career highlights include creating Michelob Ultra Courtside with the NBA and Microsoft, launching Mike’s Hard Lemonade in South America, producing a brutally honest campaign for U by Kotex that forever changed the way female sanitary products are marketed, and taking Wheat Thins and Pringles to the Super Bowl for the first time.
In 2023, Samira was named Chief Creative Officer for Ogilvy New York, the agency’s flagship office. At the 2024 Cannes Lions Festival of Creativity, Ogilvy New York ranked No. 3 among global agencies. Samira’s creative leadership also helped Ogilvy garner Cannes’ Network of the Year honor with ‘Michael CeraVe’ and ‘Recycle Me’ winning Grand Prix awards that year. ‘Recycle Me’ was Coca-Cola’s first Grand Prix in a decade.
Additionally, the success of Ogilvy New York in the past year has been instrumental in Ogilvy being ranked No. 1 by WARC on both its Creative 100 and Effective 100 lists, marking the first time any agency has ranked No. 1 in three consecutive years.
