Samira has spent over 20 years working in the advertising industry in three continents.
Her career began at Cummins & Partners in Australia, working on planes, trains and automobiles. She was part of the team who successfully launched Virgin airlines in Australasia. The marketing campaign was so successful, it forced Qantas to launch it’s own low budget airline to compete with the sassy Virgin brand. During her time in Australia Samira also worked on a couple of boutique Beer brands (It would have been un-Australian not to). She then spent 4 years at Saatchi & Saatchi Paris re-launching the brand Ariel/Dash/Tide throughout Europe. She also developed work for Toyota Europe and Amnesty international during that period.
Samira finally landed at JWT NY as a creative director. Their brutally honest, award-winning campaign for U by Kotex has revamped an ignorant female sanitary product market. She also produced campaigns for Wilkinson Sword/Schick, Cadbury Halls and Kleenex.
She Joined TBWA CHIAT in April 2011 as Creative Director working on Kahlua, Vonage and produced the multi-winning campaign for Wheat Thins.
Before Joining Grey in March 2015, she spent a year at Leo Burnett as EVP/group creative director in charge of the Samsung DA global account. At Grey Samira and her partner took Pringles to the Super Bowl for the very first time. She also ran the Bose and Marriott global accounts.
Currently she is at Johannes Leonardo as Group Creative Director in charge of Mass Mutual and Gap. The agency has just been named Adweek Breakthrough agency of the year and has doubled in size since she joined.
Over the years, her work has been recognized by local and international award shows; The Cannes Lions festival, The D&AD, Clio, The One Show, the ADC, and the Effies.
Samira is not at all related to comedian Aziz Ansari, but once convinced the maître d at the Bellagio in Vegas that she was to get the penthouse, free of charge.