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Podcasts today have never been trendier. Unfortunately for brands, that trend is usually followed by another trend: Skipping the podcast sponsorship.So how does a brand make a real impact in a medium known to always skip the branding? They do it by making the brand the central theme of the show. Introducing the Pringles Mystery Podcast. Or as we like to call it Popcast. A podcast designed to entice trial of the new Pringles Mystery flavor across Canada.

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Social and Digital media encouraged fans to download episodes and guess the mystery flavor. The program was so successful, the PopCast was translated into French and the competition ran a second time.

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