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Holidays are traditionally a celebration of quality time and togetherness with loved ones. But it has become a commercial frenzy of flash sales and retail deals. We completely changed how a 50 year old staple acted during its busiest period.


We ignored the typical price messages and turned every gift from GAP into a celebration of why a relationship matters. Instead of being able to shop by gift name, consumers could shop by thought. Our Gift The Thought campaign ran globally and comprised of many moving parts online, in store, on the Gap website and in social. 



Celebrating the unifying power of denim. Read about the campaign here. 

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