How do you grow market share in a category that's suffering? You convince people to buy three cans of Pringles instead of one and flavor stack.
SUPER BOWL Sunday is a day when everyone takes to twitter to give their unsolicited opinions on everything from the game to the commercials. We encouraged the public to hush any mouthy Kevins.
And we relentlessly went after the many Kevins who weighed in on our commercial.
Even Kevin Jonas (Jonas Brothers), who unprompted, blasted out the hashtag to his 5.1 million followers got the same treatment.
“Nobody asked you kevin!” was one of the most tweeted phrases on the night.